Portfolio
My favorite clients are people who are guiding and invoking positive change. I help them craft meaningful messages and tell their inspiring story.
Rephrasing every corner of business requires a certain amount of persistence. Your messaging should be consistent across all platforms: website, email campaigns, product and service descriptions, and social media content. This is where a professional copywriter comes in, bringing voice to your brand and actively engaging your consumers and clients.
I write for a variety of clients, ranging from highly technical service providers to eCommerce, life coaches, consciousness experts, and boutique brick and mortar stores. I can help you ensure that your tone and message match the consumers you intend to attract. Click on the images below to see samples of my writing for a variety of marketing purposes.
Inspirational Content
If I could have a superpower, it would be to inspire people to see their own innate ability to experience joy. What’s Your Superpower?
It takes the strength of a warrior to love fully, deeply, unconditionally.
We have a responsibility to discover who we are and be that. The biggest gift we can give to the world is the fullest expression of ourselves. When we find a sense of purpose--when we find joy--we inspire others through our wonder and play with Life.
Web Copywriting
This page is for an evergreen campaign, Path to Self for Gaia.
Alison Heilig is a fitness and mindful movement coach, yoga teacher and book author. I assist her with messaging across multiple platforms. Click the link below to learn more about Alison Heilig.
Seaxwolf is a luxury jewelry brand. I manage all content (design, photography, content creation, copy) for the website, product descriptions and email campaigns. Click the link below to learn more about Seaxwolf Jewelry Designs.
Ads & Promos
Promotional postcard for Ben Stoic Photography. I created the concept, design, tagline and ad copy.
Facebook ad for Going the Social Distance book. I created the concept, design and ad copy.
Facebook ad for free promotional content, "Seeding the Internet," to drive traffic for book, "Going the Social Distance." I created the concept, design and ad copy.
Articles, Blogs & Ghostwriting
Article for Gaia.com promoting season three of the Gaia Original series, Initiation with host MatÃas De Stefano.
Excerpt of ghostwritten article for a Transformational Leadership Coach.
I write all of the articles for mindful eCommerce spiritual essences, jewelry and healing work items.
Email Campaigns
Email promoting MatÃas De Stefano in the Gaia Original docu-series Journey of Remembering. This is a member email sent to Gaia's transformational audience.
Email promoting a new season of Gaia Original series Cosmic Disclosure. This is a prospect email targeted to Gaia's seeking-truth audience.
This email was written for Gaia's New Year 2021-22 prospect campaign.
Guides
Companion eBook for Gaia's online yoga poses library. (Click link below to view full PDF.) Our goal was to add value into people's lives through a guide that would be truly useful and a source of inspiration. And to create a valuable bonus eBook that could be used in marketing campaigns to secure memberships
Manifestation Guide for Gaia's New Year campaign as an bonus for prospects who join annual or monthly membership. Co-authored with Angela Mateus, design by Andrew Snider.
I wrote the Cosmic Contact Guide as an incentive for prospects to opt into Gaia's 7-day trial. The guide was packaged with a companion audio of the meditation in this eBook.
Product Descriptions
Product description for book, Going the Social Distance: Building a Sustainable Audience on Social Media. Concept, design and copywriting. Click on the link below to view the whole page.
Product Description for luxury jewelry brand, Seaxwolf Jewelry Design's sterling silver Byzantine II bracelet. Click the link below to view page.
Product description for luxury brand eCommerce store's Generic LA jeans for women.