- Lyana Pearson
How To Build A Killer Social Media Presence: Six Simple Steps To Build Your Online Audience.
Updated: Aug 30, 2020
Learn how I built a following of over 26,000 fans in three months...
Building an online presence is easy when you know how to do it effectively.
Do you believe successful posting online includes talking about your business and asking people to come visit your website?
Does it work to talk about how passionate you are about the services or products you offer and drive people to purchase from you?
The services or products you offer and how they can help your consumer are things you should be talking about on your website and over the phone with a potential customer, not in your social media campaigns.
I know what you’re thinking. How am I supposed to get people to come see what I do if I don’t talk about what I do? It’s simple. You talk about them and what it is they are doing. Find ways to compliment the work you see others doing in your industry in a way that shows your skill, knowledge and experience on your subject and people will see you for the expert you are.
The beginning of my social media success
When I was on MySpace (yes, I know I’ve just dated myself), I frequented high profile and unknown artists’ pages and left genuine comments about their music and the work they were doing. I found ways of talking about their music and their presentation that showed genuine enthusiasm for their work. People were intrigued and came to see what I was about. They came in droves. Never once did I ask anyone to come listen to my music. In the first three months, I’d gained 20,000 fans. My account was hacked and I had to start all over again. Within the same amount of time (3 months) I had over 26,000 people following me again.
How you can build a social media following
You can build a following too and it’s easier than you may think! Here are a few things to keep in mind:
Be genuine. There is always something you can find to compliment another person on, even a competitor.
Be enthusiastic. Enthusiasm begets enthusiasm and makes people want to know more about you.
Leave out the ask. (this may seem counterintuitive but you’re on someone else’s website. Not only is it respectful to refrain from selling your offering on someone else’s website, but you’ll also stand out for not having done so in a sea of self-promoting “look at me!” personalities.)
Leave a link to your website at the bottom of your comment, only if you’re on an independent website (not social media, where readers can click on your profile picture to get to you).
Share valuable content often, finding a balance of tips or tricks, inspiration and marketing your services or goods.
Stay present and active in your engagement.
To learn more on building a sustainable audience on social media, see my book, "Going the Social Distance" here. Download my free PDF Seeding the Internet.
Follow these simple steps and let me know how they work for you. Or let’s have a conversation about how you can start making your social media accounts work for you.
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