Your potential clients and customers are much more likely to read about your services if your messaging sounds professional and clearly describes what it is you do. Post articles that not only establish you as the expert you are, but also get shared because they are well-written and engaging. Send out email campaigns that get read and clicked on.

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How many times have you gone to a website and—even reading between the lines—come away wondering exactly what is is they offer? It is a costly assumption that if people want to know more, they will call. Make the phone ring by clearly defining your products and/or services so that when someone does pick up the phone, they are halfway to a purhcase.